The Purple Edge
Outsourced marketing, meeting customer needs profitably
Marketing covers all those activities that ensure your company can understand customer’s needs, develop products and services to meet these needs, communicate these products and services to the right market and make a profit.
There is more to getting your marketing right than just advertising and promotion.
There are two sides to effective marketing:
- Strategy and planning – knowing what you are going to do and why; and
- implementation – making sure you do it!
In our experience, many SME’s don’t have the skills to define a successful marketing strategy or the resources to effectively follow-through on a strategy in the long term. What this means is that they often spend money on the wrong activities, achieve poor results and are therefore not motivated to continue marketing. It’s sad, a waste of time and resources and completely avoidable.
The Purple Edge is a marketing company based in Canterbury Kent, offering consultancy, outsourcing, marketing and contract services that can help you to get better results from your marketing.
What we do
Effectively grow faster and more profitably
Sharon believes passionately that small-medium sized businesses can and should benefit from some of the ideas and discipline from big-business to help win and retain customers.
Jim aims to bring thinking and rigour from the corporate sector that is appropriate to smaller businesses. He is a skilled communicator and team builder who is can think strategically and act tactically.
The Purple Edge is able to draw on a wide range of expertise and experience through its growing network of local businesses. Contact us now to discuss how we can help your business turn strategy into action.
Blog & News
Off the Edge is a marketing blog.