As a thank you for reading our blogs and newsletters this year we want you to keep on reading as we bring you the marketing version of the 12 Days of Christmas! It seems only days ago that we were…

Strange that, having spent so long trying to show clients how much more there is to marketing than promotions, I find myself once again running a marcomms (marketing communications) team! It’s a great role, but I do sometimes find it…

I was invited to connect with someone on LinkedIn the other day. Nothing unusual about that I hear you say, and there isn't. The interesting thing is what happened after I accepted the request. When you accept a connection LinkedIn…

One to One Personalised Marketing should be the norm for all businesses. So why aren't more companies stepping up? Personalised marketing campaigns driven by online data collection are fast becoming a key consideration for marketing your business online. According to…

I'm working with a client who is launching a new product next year. They know what it is, what it will do, who it's targeted at, etc. But they are having a devil of a job choosing a name for…

A discussion with friends about what we are good at brought to mind some training I received, back in my BT days, about ‘personal brand’. And it still seems relevant now. The exercise was designed to help us, as management…